Our primary conversion metric for artists is in the value of the promotion and audience reach. So for a new artist trying to get their music heard, Thematic helps to drive that artist's reach and fanbase (similar to offering a song for free download or performing on a late night talk show). That new audience can then be monetized via music streams & downloads, merchandise sales, and live events. We make sure you know how and where your songs are being featured and provide you with key insights about the communities connecting with your music.
Thematic is meant to get artists' music in front of influential creators (who are often paid for their promotion) who will in turn share the music to their engaged audiences. You can even think of the music as "product placement" within these tastemaker videos - but the artist (aka the brand) is securing that placement for free.